We invited a few friends to share their thoughts on our fragrances, giving us a glimpse into how they weave perfume into their everyday lives.

Mads Juel, a visual artist based in Copenhagen, works mainly with photography and text, kindly took the time to answer some of our questions, giving us insight into how he incorporates his chosen fragrance, Air Rides, into his daily routine.

Q: How do you use perfume?
A: I use perfume every day. It’s silly, but I feel more composed and ready to face the world, as if two small taps on the tip of a flask could provide a pellucid shield of courage.

Q: What qualities do you seek in a perfume?
A: I prefer a perfume that has an opaque presence, where its notes leave space for doubt or curiosity. I find that encountering a new scent can feel like a temporary loss of footing. I especially like warm, earthy notes that leave me grounded. Nothing monumental, but still not frail.

Q: What is it about Air Rides that appeals to you?
A: When I think of Air Rides, I think of warmth without a solid form, like a picture that can’t be observed by looking. Obviously, Air Rides does have a form. You can see it and even touch it in its liquid form. But I’m drawn to it through a perception of breaching barriers: vetiver grass and ozone blend, and it feels as though there’s no difference between ground and sky.

Portrait of Mads Juel photographed by Yago

Sofie Sol, a fashion designer and creative spirit based in Copenhagen, also took the time to answer our questions, sparking our curiosity about how she incorporates her favourite, Eager, into her everyday life.

Q: How do you use perfume?
A: I turn to perfume when I want to add a little spark to my day. It’s my go-to when I’m craving something extra or feeling playful. For me, perfume is a reminder to stay present and embrace the world around me.

Q: What qualities do you seek in a perfume?
A: I’m always captivated by fragrances that hold a hint of surprise or a hidden secret. Something that piques my curiosity and stirs a sense of nostalgia or emotion within me. With the right fragrance, you can add some unexplained details to your personality that is up for interpretation and exploration.

Q: What is it about Eager that appeals to you?
A: Eager feels like a memoir of my adolescence captured in an elegant bottle. Every time I wear it, I discover new nuances in the scent, along with old memories like sticky dance floors, fresh pleather shoes, or the thrill of a sugar rush. The fragrance is bold, playful, and unapologetic – qualities I love to embrace as part of my daily mantra.

Portrait of Sofie Sol photographed by Studio Pneuma

Nitesh Anjaan, a writer and filmmaker based in Copenhagen, gave us answers to our questions, satisfying our curiosity about how he incorporates his chosen fragrance, Remain, into his life.

Q: How do you use perfume?
A: How I use perfume changed when I started using Remain. When I was younger, I reserved perfume for special occasions – parties and events, when I wanted to look and feel a bit more special. Now, it's an essential part of my morning routine, adding a subtle yet tangible layer of elegance to my everyday life.

Q: What qualities do you seek in a perfume?
A: For me, a great perfume should feel natural, personal, and beautiful.

Q: What is it about Remain that appeals to you?
A: There's a unique, spiky serenity to it, and I love how it evolves throughout the day. While other perfumes have felt like an external layer of expression, Remain blends seamlessly with my body’s natural scent, making it feel like a true extension of myself.

We asked Nitesh to translate the emotions the fragrance evokes in him by selecting an image that reflects his connection to Remain: 
I chose a photo I took of my daughter, Dunia. Remain makes me feel connected, and I hope its fragrant smell will be something she associates with me, even when I’m not here. The image of her portrays a warm feeling – a feeling of the light and life that shines around her in the image.

Portrait of Nitesh Anjaan photographed by Sofie Cederholm
Moment with Dunia (daughter) photographed by Nitesh Anjaan