We invited a few friends to share their thoughts on our fragrances, giving us a glimpse into how they weave perfume into their everyday lives.

Mads Juel, a visual artist based in Copenhagen, works mainly with photography and text, kindly took the time to answer some of our questions, giving us insight into how he incorporates his favourite fragrance, Air Rides, into his daily routine.

Q: How do you use perfume?
A: I use perfume every day. It’s silly, but I feel more composed and ready to face the world, as if two small taps on the tip of a flask could provide a pellucid shield of courage.

Q: What qualities do you seek in a perfume?
A: I prefer a perfume that has an opaque presence, where its notes leave space for doubt or curiosity. I find that encountering a new scent can feel like a temporary loss of footing. I especially like warm, earthy notes that leave me grounded. Nothing monumental, but still not frail.

Q: What is it about Air Rides that appeals to you?
A: When I think of Air Rides, I think of warmth without a solid form, like a picture that can’t be observed by looking. Obviously, Air Rides does have a form. You can see it and even touch it in its liquid form. But I’m drawn to it through a perception of breaching barriers: vetiver grass and ozone blend, and it feels as though there’s no difference between ground and sky.

Credit:
Portrait: Yago

Sofie Sol, a fashion designer and creative spirit based in Copenhagen, also took the time to answer our questions, sparking our curiosity about how she incorporates her favourite, Eager, into her everyday life.

Q: How do you use perfume?
A: I turn to perfume when I want to add a little spark to my day. It’s my go-to when I’m craving something extra or feeling playful. For me, perfume is a reminder to stay present and embrace the world around me.

Q: What qualities do you seek in a perfume?
A: I’m always captivated by fragrances that hold a hint of surprise or a hidden secret. Something that piques my curiosity and stirs a sense of nostalgia or emotion within me. With the right fragrance, you can add some unexplained details to your personality that is up for interpretation and exploration.

Q: What is it about Eager that appeals to you?
A: Eager feels like a memoir of my adolescence captured in an elegant bottle. Every time I wear it, I discover new nuances in the scent, along with old memories like sticky dance floors, fresh pleather shoes, or the thrill of a sugar rush. The fragrance is bold, playful, and unapologetic—qualities I love to embrace as part of my daily mantra.

Credit:
Portrait: Studio Pneuma

Nitesh Anjaan, a writer and filmmaker based in Copenhagen, gave us answers to our questions, satisfying our curiosity about how he incorporates his chosen fragrance, Remain, into his life.

Q: How do you use perfume?
A: How I use perfume changed when I started using Remain. When I was younger, I reserved perfume for special occasions – parties and events, when I wanted to look and feel a bit more special. Now, it's an essential part of my morning routine, adding a subtle yet tangible layer of elegance to my everyday life.

Q: What qualities do you seek in a perfume?
A: For me, a great perfume should feel natural, personal, and beautiful.

Q: What is it about Remain that appeals to you?
A: There's a unique, spiky serenity to it, and I love how it evolves throughout the day. While other perfumes have felt like an external layer of expression, Remain blends seamlessly with my body’s natural scent, making it feel like a true extension of myself.

We asked Nitesh to translate the emotions the fragrance evokes in him by selecting an image that reflects his connection to Remain: 

I chose a photo I took of my daughter, Dunia. Remain makes me feel connected, and I hope its fragrant smell will be something she associates with me, even when I’m not here. The image of her portrays a warm feeling – a feeling of the light and life that shines around her in the image.

Credits:
Portrait: Sofie Cederholm
Moment with Dunia: Nitesh Anjaan

We started our conversations in 2022 about how a physical, tangible art piece made in ceramic could ground an abstract smell experience and create an atmospheric realm.

We invited Klara Lilja to explore a curation of our fragrance archive in our studio. From pure intuition, she chose a profile, and from then on, her process began. Months later, we visited her atelier and experienced for the first time a beautiful sculpture drenched in just one green glaze—a colour she envisioned when she smelled our fragrance creation for the first time.

The art piece is filled with details formed by her hand. At the top of the sculpture is an open and porous detail—specifically made for the fragrance to drop and diffuse, spreading the smell through natural evaporation. It brings to life images of how a flower attracts insects with its colourful appearance and smell, allowing for an essential transaction between the flower and the insect—spreading pollen to propagate.

The art piece is directly connected to the smell it arose from.

The fragrance's name is Vascular Cambium, and it adds an almost real-time experience to a sculptural flower that has never existed before.

Together with visual artist Claus Troelsgaard, we interpreted the atmospheric realm surrounding the collaborative art piece. We created a fictional space where the contrasts of the synthetic understanding of nature and the handmade sculptural piece and gesture float together in a fluid, lonesome void.


Sculptural Art Piece: Klara Lilja

Fragrance: Studio Pneuma

Art Direction and Visuals: Claus Troelsgaard and Studio Pneuma

The newest member of our product universe is our Curvy Stool—a stool and a side table constructed from solid oak with a playful concept and composition.

We started drawing the design as a collage of our form alphabet—an alphabet of shapes with expressive curves heavily inspired by the human anatomy. Delving into corporeal scale and expressions is our extensive inspiration when designing objects that trigger our senses and invite us to interact with them. We always aim for our designs to fit the body—like puzzle pieces made for one another.

Curvy Stool is constructed of leftover cuts from beautiful solid planks by Dinesen, using high-quality pieces that would typically have been discarded.

Our relationship with Dinesen goes back to when we began our collaboration under the project name, A Sense of Dinesen, with artist and researcher in smell Sissel Tolaas.
Whatever part of the wood we investigate and work with, it always invites us to sense and ground us. Therefore, it seemed natural for us to create a wooden furniture object that invites you to touch it and let the curves melt with your scale and body.

As always, we are intrigued by the different facets that the play between light and shadow offers—the stool's character changes when experienced from different angles as the sun and daylight interact with it.

The stool is crafted close to the Dinesen production site in Southern Denmark by local, talented makers.

In collaboration with Sissel Tolaas, artist and researcher of smell, and Dinesen, we embarked on a journey to explore, understand, and pay tribute to Dinesen Douglas through the sense of smell. The collaboration was based on our curiosity and love for the majestic Douglas tree.

The outcome of the collaborative project was manifested in an archive of collected smells, from which we composed an intriguing scent that captures Dinesen Douglas's complexity—a complexity that goes far beyond the visual sense.

So, how do you record and collect the smell of a tree? We travelled with Sissel Tolaas from Schwarzwald, Germany, to Dinesen's main production site in Jels, southern Denmark.

Smells from the impressive Douglas trees were collected using special recording gear. Sissel Tolaas' meticulous recordings were first registered as data and hence converted to an archive of documented molecules, an archive we called DD–1, from which we explored a wide variety of Dinesen Douglas smells.

From the DD–1 archive, we isolated specific molecules we found interesting in order to create an essence of Dinesen Douglas through the sense of smell.

DD–2 is the name of the Dinesen Douglas scent. It represents beautiful moments from our field trips, the freshness of a newly cut Douglas tree, the dryness from the sawmill and the calm feeling of being surrounded by Dinesen Douglas planks.
DD–2 is an homage to Dinesen Douglas, curiosity, and collaborations that open our world.

Photographer: Jonas Bjerre, Jens Jacob Dinesen, Studio Pneuma

Modular Circle House is an architectural project completed in 2021 that emphasises the inherent qualities of its surrounding landscape, allowing wind and light to form the circular formation of the building.

We wanted the shape of the architecture to offer shelter from the wind while framing the surrounding nature, allowing for the ever-changing day and sunlight scheme to set the interior's atmosphere and indoor climate.

Through thorough studies in a daylight lab, we worked on orienting the building in correlation to light and wind.

The soft circular shape of the house is built from a modular system, making it easy to add to the volume of the building. The circular course of the interior appears undisturbed, emphasising a coherent perspective throughout the building layout.

With Modular Circle House, we wanted to create a new type of work environment where the spaces offer intimate and stimulating experiences—boosting creativity and knowledge sharing.


Architects: Studio Pneuma

Client: D4 ApS

Consulting: Jesper Vimpel, Link Architecture, and Studio Pneuma
Executive architects: Prisme Architects

Build contractor: Murerfirmaet Yde Larsen


Photographer: Claus Troelsgaard

Photoshoot styling: Anne-Line Bo

The Tasting Lab, framed by a glass curtain wall and airy, translucent textiles, emerges from the heart of the distillery.


Within the frames of the experimenting distillery of Empirical Spirits, the ambition was to support their curiosity and hospitality in a Tasting Room. 

In collaboration with Dinesen Lab, all furniture pieces came as bespoke solutions—from a black serving table with matching stools as the centrepiece of the space to a playful shelving system to display their archive of ingredients, artefacts and stories from their many travels, just like an ever-changing Cabinet Of Curiosities, from where visitors can observe the buzzing life from the distillery. 

We wanted to work with an overall organic concept inspired by Empirical Spirits' use of fermentation, letting materials interact and transform. We translated their approach to flavours into a spatial concept in an atmosphere that stimulates the senses and mind.

Photographer: Claus Troelsgaard