Project category:
Interior design

Completed in:
2025

We were invited by our friends at Jorum Studio, a modern luxury perfume house, to interpret their story and heritage from Scotland into a spatial narrative for their new store in Marylebone, London.

The store unfolds across two levels. Rather than treating them as a single continuous space, we allowed each floor to hold its own atmosphere.

On the ground floor, a light blue colour welcomes the visitor. It draws in daylight from the street and creates a sense of clarity and openness. Here, the atmosphere is light, almost airy – only contrasted by selected wooden elements that anchor the space. A wall display invites visitors to explore the different profiles independently, encouraging curiosity and personal discovery.

Descending the stairs, the mood shifts. A warm yellow meets heavy, dark curtains and deep wooden surfaces. The lower floor becomes more intimate and acts as a space for immersion. At its centre, a round table establishes a sense of gravity. Around it, our curvy stools invite one to sit, pause, and enter into conversation. Here, the perfume profiles can be explored in dialogue.

The interior project was not about creating a simple backdrop, but about framing Jorum Studio’s identity in a space outside Edinburgh, Scotland. For us, architecture is the shaping of atmosphere, and in Marylebone that atmosphere became a vessel for craftsmanship, storytelling, and fragrance experiences by Jorum Studio.

Photographed by Fraser Scott.

Address:
2 Marylebone Street
London W1G 8JQ
Great Britain

Project category:
Art

Completed in:
2024

We started our conversations in 2022 about how a physical, tangible art piece made in ceramic could ground an abstract smell experience and create an atmospheric realm.

We invited Klara Lilja, artist, to explore a curation of our fragrance archive in our studio. From pure intuition, she chose a profile, and from then on, her process began. Months later, we visited her atelier and experienced for the first time a beautiful sculpture drenched in just one green glaze – a colour she envisioned when she smelled our fragrance creation for the first time.

The art piece is filled with details formed by her hand. At the top of the sculpture is an open and porous detail – specifically made for the fragrance to drop and diffuse, spreading the smell through natural evaporation. It brings to life images of how a flower attracts insects with its colourful appearance and smell, allowing for an essential transaction between the flower and the insect – spreading pollen to propagate.

The art piece is directly connected to the smell it arose from.

The fragrance's name is Vascular Cambium, and it adds an almost real-time experience to a sculptural flower that has never existed before.

Together with visual artist Claus Troelsgaard, we interpreted the atmospheric realm surrounding the collaborative art piece. We created a fictional space where the contrasts of the synthetic understanding of nature and the handmade sculptural piece and gesture float together in a fluid, lonesome void.


Sculptural Art Piece: Klara Lilja

Fragrance: Studio Pneuma

Art Direction and Visuals: Claus Troelsgaard and Studio Pneuma

Project category:
Brand experience

Completed in:
2019

In collaboration with Sissel Tolaas, artist and researcher of smell, and Dinesen, we embarked on a journey to explore, understand, and pay tribute to Dinesen Douglas through the sense of smell. The collaboration was based on our curiosity and love for the majestic Douglas tree.

The outcome of the collaborative project was manifested in an archive of collected smells, from which we composed an intriguing scent that captures Dinesen Douglas's complexity—a complexity that goes far beyond the visual sense.

So, how do you record and collect the smell of a tree? We travelled with Sissel Tolaas from Schwarzwald, Germany, to Dinesen's main production site in Jels, southern Denmark.

Smells from the impressive Douglas trees were collected using special recording gear. Sissel Tolaas' meticulous recordings were first registered as data and hence converted to an archive of documented molecules, an archive we called DD–1, from which we explored a wide variety of Dinesen Douglas smells.

From the DD–1 archive, we isolated specific molecules we found interesting in order to create an essence of Dinesen Douglas through the sense of smell.

DD–2 is the name of the Dinesen Douglas scent. It represents beautiful moments from our field trips, the freshness of a newly cut Douglas tree, the dryness from the sawmill and the calm feeling of being surrounded by Dinesen Douglas planks.
DD–2 is an homage to Dinesen Douglas, curiosity, and collaborations that open our world.

Photographer: Jonas Bjerre, Jens Jacob Dinesen, Studio Pneuma

Project category:
Architecture

Completed in:
2021

Modular Circle House emphasises the inherent qualities of its surrounding landscape, allowing wind and light to form the circular formation of the building.

We wanted the shape of the architecture to offer shelter from the wind while framing the surrounding nature, allowing for the ever-changing day and sunlight scheme to set the interior's atmosphere and indoor climate.

Through thorough studies in a daylight lab, we worked on orienting the building in correlation to light and wind.

The soft circular shape of the house is built from a modular system, making it easy to add to the volume of the building. The circular course of the interior appears undisturbed, emphasising a coherent perspective throughout the building layout.

With Modular Circle House, we wanted to create a new type of work environment where the spaces offer intimate and stimulating experiences—boosting creativity and knowledge sharing.


Architects: Studio Pneuma

Client: D4 ApS

Consulting: Jesper Vimpel, Link Architecture, and Studio Pneuma
Executive architects: Prisme Architects

Build contractor: Murerfirmaet Yde Larsen


Photographed by Claus Troelsgaard.

Photoshoot styling by Anne-Line Bo.