The store unfolds across two levels where each floor holds its own atmosphere.

On the ground floor, a light blue colour welcomes the visitor. It draws in daylight from the street and creates a sense of clarity and openness. Here, the atmosphere is light, almost airy – only contrasted by selected wooden elements that anchor the space. A wall display invites visitors to explore the different profiles independently, encouraging curiosity and personal discovery.

Descending the stairs, the mood shifts.

A warm yellow meets heavy, dark curtains and deep wooden surfaces. The lower floor becomes more intimate and acts as a space for immersion. At its centre, a round table establishes a sense of gravity. Around it, our curvy stools invite one to sit, pause, and enter into conversation. Here, the perfume profiles can be explored in dialogue.

The interior project is about framing Jorum Studio’s identity in a space outside Edinburgh, Scotland.

Architecture is the shaping of atmosphere, and in Marylebone that atmosphere unfolds craftsmanship, storytelling, and fragrance experiences by Jorum Studio.

Address:
2 Marylebone Street
London W1G 8JQ
Great Britain

Photo credits: Fraser Scott for Jorum Studio, and Monica Grue Steffensen for Dinesen.