Category:
Brand experience

Completed in:
2019

In collaboration with Sissel Tolaas, artist and researcher of smell, and Dinesen, we embarked on a journey to explore, understand, and pay tribute to Dinesen Douglas through the sense of smell. The collaboration was based on our curiosity and love for the majestic Douglas tree.

The outcome of the collaborative project was manifested in an archive of collected smells, from which we composed an intriguing scent that captures Dinesen Douglas's complexity—a complexity that goes far beyond the visual sense.

So, how do you record and collect the smell of a tree? We travelled with Sissel Tolaas from Schwarzwald, Germany, to Dinesen's main production site in Jels, southern Denmark.

Smells from the impressive Douglas trees were collected using special recording gear. Sissel Tolaas' meticulous recordings were first registered as data and hence converted to an archive of documented molecules, an archive we called DD–1, from which we explored a wide variety of Dinesen Douglas smells.

From the DD–1 archive, we isolated specific molecules we found interesting in order to create an essence of Dinesen Douglas through the sense of smell.

DD–2 is the name of the Dinesen Douglas scent. It represents beautiful moments from our field trips, the freshness of a newly cut Douglas tree, the dryness from the sawmill and the calm feeling of being surrounded by Dinesen Douglas planks.
DD–2 is an homage to Dinesen Douglas, curiosity, and collaborations that open our world.

Photographer: Jonas Bjerre, Jens Jacob Dinesen, Studio Pneuma